2023
Rasoi
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
UI/UX
MOBILE APP (IOS)
About the Brand
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Project Overview
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
The Problem
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
The Solution
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Localized Recipe Flow: Step-by-step cooking guided in regional languages with metric conversions.
Dynamic Ingredient Tracking: Helps users source nearby ingredients or substitutes easily.
Community Hub: A space for users to share family recipes and food traditions.
Warm Visual Identity: A design system inspired by traditional textures and color palettes for authenticity.
Outcome
The final design positioned Rasoi as a culturally rich yet modern culinary brand.
Localized Recipe Flow: Step-by-step cooking guided in regional languages with metric conversions.
Dynamic Ingredient Tracking: Helps users source nearby ingredients or substitutes easily.
Community Hub: A space for users to share family recipes and food traditions.
Warm Visual Identity: A design system inspired by traditional textures and color palettes for authenticity.
More Works
(HNS® — 02)
FAQ
01
What’s your typical workflow for new projects?
02
How do you determine project timelines?
03
Do you design for both web and mobile?
04
What are your payment terms?
05
Can I update my website or app after launch?
06
Do you only work on fixed projects, or do you offer ongoing support?
07
Can you help with branding too?
08
What file formats will I receive for design handoff?
2023
Rasoi
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
UI/UX
MOBILE APP (IOS)
About the Brand
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Project Overview
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
The Problem
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
The Solution
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Localized Recipe Flow: Step-by-step cooking guided in regional languages with metric conversions.
Dynamic Ingredient Tracking: Helps users source nearby ingredients or substitutes easily.
Community Hub: A space for users to share family recipes and food traditions.
Warm Visual Identity: A design system inspired by traditional textures and color palettes for authenticity.
Outcome
The final design positioned Rasoi as a culturally rich yet modern culinary brand.
Localized Recipe Flow: Step-by-step cooking guided in regional languages with metric conversions.
Dynamic Ingredient Tracking: Helps users source nearby ingredients or substitutes easily.
Community Hub: A space for users to share family recipes and food traditions.
Warm Visual Identity: A design system inspired by traditional textures and color palettes for authenticity.
More Works
(HNS® — 02)
FAQ
01
What’s your typical workflow for new projects?
02
How do you determine project timelines?
03
Do you design for both web and mobile?
04
What are your payment terms?
05
Can I update my website or app after launch?
06
Do you only work on fixed projects, or do you offer ongoing support?
07
Can you help with branding too?
08
What file formats will I receive for design handoff?
2023
Rasoi
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
UI/UX
MOBILE APP (IOS)
About the Brand
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Project Overview
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
The Problem
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Rasoi is a South Asian recipe app that transforms everyday cooking into a connected digital experience. It lets users discover authentic recipes, learn from chefs, and even shop for missing ingredients—all within one beautifully crafted platform.
The Solution
Rasoi is a digital culinary brand rooted in South Asian culture, on a mission to preserve regional cooking and make authentic recipes accessible to a new generation of home cooks.
Localized Recipe Flow: Step-by-step cooking guided in regional languages with metric conversions.
Dynamic Ingredient Tracking: Helps users source nearby ingredients or substitutes easily.
Community Hub: A space for users to share family recipes and food traditions.
Warm Visual Identity: A design system inspired by traditional textures and color palettes for authenticity.
Outcome
The final design positioned Rasoi as a culturally rich yet modern culinary brand.
Localized Recipe Flow: Step-by-step cooking guided in regional languages with metric conversions.
Dynamic Ingredient Tracking: Helps users source nearby ingredients or substitutes easily.
Community Hub: A space for users to share family recipes and food traditions.
Warm Visual Identity: A design system inspired by traditional textures and color palettes for authenticity.
More Works
FAQ
What’s your typical workflow for new projects?
How do you determine project timelines?
Do you design for both web and mobile?
What are your payment terms?
Can I update my website or app after launch?
Do you only work on fixed projects, or do you offer ongoing support?
Can you help with branding too?
What file formats will I receive for design handoff?